Filtering

As owners of The Cackalak Clothing Company, we work a 9-5 and then put on our entrepreneur hats at in the evening. It will be this way until Cackalak becomes a household name. During the day, we squeeze in as much as possible.

For example, my lunch break was spent on the phone with the bank finalizing the setup of the new accounts for the website launch. I initiated the process online and finished it by verifying some financial information with the bank today. We were previously using PayPal to process our transactions. PayPal is a wonderful option to accept credit cards for first time merchants. The setup requires a checking account and some light HTML integration. They charge a slight fee per transaction, but the account is Free with no monthly fees. You also earn interest on the funds in your PayPal account. Customers will have to leave your site to purchase, but can be redirected at the end of the transaction. When dealing with all financial institutions online, beware of the phishing scams.

We check the email and the MySpace account a couple of times throughout the day. Most people think of MySpace as a social network. We use it as a “networking network”. There are tons of people who work in fashion, merchandising, advertising, photography, website design, etc. Creative searches and contacts go a long way. The barter system is alive and well.

One of the most important things that you can do in life is learn how to filter information. In the beginning, everyone wanted to give us direction and input. After about 20 people, I found myself not listening when I heard the phrase…”You guys should..”. You can lose very valuable information with this approach. Listen to everyone and then filter the information. There may be something very valuable hidden in that suggestion, the 15 minute conversation about a two year old idea, or that website with millions of users.

Cackalak Clothing Company