Perception

In life, we perceive ourselves totally different from how others perceive us. We normally have a mental image of ourselves. The world views us only through our actions. This is a concept that most people never grasp. You can constantly hear people iterate the type of person that they perceive themselves to be. The same is true with companies.

The difference lies in what is advertised versus the actual product. Some companies advertise their product lines as being the best on the market. Everyone who works for this company may share the same philosophy. This philosophy is embedded and often never questioned. Is it really true?

The only way to find out is to compare similar products. If you are truly the best in an area, then the people who use your products will confirm. If you truly are the type of person that you perceive yourself to be, then your daily actions will confirm.

This is one reason why we have never sacrificed the Cackalak brand. We have made some tough decisions to ensure that we are always perceived in a positive light. We have gone the extra mile to create quality products and a lasting, unique brand. We have refused to be stereotyped or to target a specific demographic.

Cackalak Is You And Me!

G’Nite World!

Cackalak Clothing Company